<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> This document is a short exercise with the goal of discovering and defining the personality of this product. We are not talking about the product itself, but about how you want people to perceive it. It's important to consider potential users and competitors to clearly understand how the brand should be positioned.
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<aside> <img src="/icons/book-closed_gray.svg" alt="/icons/book-closed_gray.svg" width="40px" /> How to use this document: If you are a Notion user, duplicate it as a template. If not a Notion user, copy/paste the content on your favourite writing tool.
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> With the following questions, we are trying to understand the reason for the existence of your organization and the steps that will lead your company to reach its goals.
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What is the company's vision?
The vision describes the future your brand pretends to reach.
What is the company's mission?
The mission describes the way your company tries to reach your vision. There are the steps that lead to that situation
What are the values of your company?
Values are words that represent principles and beliefs that guide your actions and help you decide what to do and what not to do.
<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Understanding the customer, their needs, and their motivations is an essential step to understanding how the brand should position itself to make it attractive to your audience.
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Who are your customers?
What is the user profile that will most easily be recognized with your vision and values? Who will identify with the idea of your business?
What problems do you solve for your customers?
Which are the pains that your customers are facing today? What are the gains that users will earn with your company?