With a background in advertising, Irene's passion for UX shines as she navigates all design phases, shaping products from ideation to materialization. Her dedication as a passionate learner keeps her at the forefront of trends, enabling her to create functional and seamless experiences for all users.
After studying Advertisement and PR, Irene graduated in Digital Creativity and joined Z1, following her passion for everything related to user experience. She's often involved in all the design phases, from identifying the challenge (HMW) to prototyping, passing through wireframes, UI, and design systems, to the final deliverable. A constant learner and lead designer, she stays up to date with the latest trends by looking at her smartphone, and that keeps her exploring to craft functional products that everyone uses seamlessly.