Marty Neumeier said that a company's purpose is the reason it exists, beyond making money. He always places this conscience at a higher level to the mission and vision of the company. Why? To make us understand that when the mission seems not to work and the vision is diffused, the purpose is what drives us to keep fighting.

We love this approach. It is vital never to forget that we still have many challenges to solve as a society and that companies can, and must, drive change. This is why we think it is essential that companies, as an engine of progress, take part in the process of developing the environment in which we operate, whatever it may be: technological, environmental, political, or a hybrid between different sectors.

Beyond Corporate Social Responsibility Manifest. By Héctor Giner.

El propósito social: más allá de la responsabilidad social corporativa

The Social Conscience: Beyond Corporate Social Responsibility